START AND GROW

How I Built a One-Person Business Using AI

If you’re around my age, you’ve probably spent a good chunk of your life doing what you were told was the smart path.

Apr 28 • Craig Cherlet

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March 2026

The 4 Ways to Give Value (And What to Charge For)

Here’s the truth most creators and founders miss:

Mar 24 • Craig Cherlet

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How to create Irresistible Offers

Know exactly what your customer wants and needs and then sell it to them.

Mar 17 • Craig @ Start and Grow

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Common Mistakes New SaaS Founders and Solo Devs Make (And How to Avoid Them)

Building software that (finally) sells is one of the hardest parts of being a founder or solo developer.

Mar 6 • Craig Cherlet

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February 2026

I Just Got Beta Access to ReddLeads - This Is a Cheat Code for SaaS Distribution

If you’re a SaaS founder, solo developer, or product builder trying to find customers, you already know the hardest part is not building.

Feb 17 • Craig Cherlet

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Stop Guessing What to Build

Most SaaS founders don’t fail because they can’t code.

Feb 15 • Craig Cherlet

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Systems Thinking for Creators

In the late 1990s, when I was studying computer science and electronic engineering, one of the courses that stuck with me the most was systems analysis.

Feb 4 • Craig Cherlet

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Your Origin Story Matters

Every successful founder has a story behind them that explains the journey to where they are today.

Feb 3 • Craig @ Start and Grow

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Invite your friends to read START AND GROW

Thank you for reading START AND GROW, your support allows me to keep doing this work.

Feb 1 • Craig Cherlet

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January 2026

Crafting the Perfect Welcome Emails

For Free and Paid Subscribers

Jan 29 • Craig Cherlet

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Common Mistakes New Substack Authors Make (And How to Avoid Them)

Starting a Substack feels simple.

Jan 24 • Craig Cherlet

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Create Your First Digital Asset in 60 Minutes

A step-by-step playbook: Canva checklist + Gumroad listing (free or paid)

Jan 21 • Craig Cherlet

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