You’re Probably Sitting on More Leverage Than You Think
One of the most common things I hear from smart, experienced people is this:
“I don’t think what I know is special.”
That thought feels reasonable.
It’s also usually wrong.
The problem isn’t lack of value. It’s proximity
When you’ve been solving certain problems for years, your knowledge stops feeling valuable because it feels obvious.
This is proximity blindness and it happens all the time to people that have been in a corporate role for a while.
You don’t see your experience as leverage because:
You learned it slowly, over time
It lives in your head, not in a product
You use it instinctively, not formally
But value doesn’t come from novelty.
It comes from compression.
What people actually pay for
People pay for things that:
Save time
Reduce risk
Increase certainty
Shorten decision cycles
They don’t pay for “information.”
They pay to avoid mistakes, confusion, and wasted effort.
That’s why:
A checklist can outperform a 10-hour course
A framework can be worth more than raw knowledge
A single clarified decision can be more valuable than weeks of research
Your experience is raw material
Most people think monetization starts with content.
It doesn’t.
It starts with structure.
Examples I see constantly:
A consultant whose intake process is more valuable than their deliverables
An operator whose internal playbook would save others months
A strategist whose way of thinking is the product, not the output
The mistake is trying to explain everything instead of shaping it.
You don’t monetize knowledge by teaching more.
You monetize it by organizing it.
A useful reframe
Instead of asking:
“What can I teach?”
Ask:
What problems do people come to me with?
What decisions do I help them make faster?
Where do I reduce uncertainty?
Those answers are where leverage lives.
Once you start seeing your experience as material(not a resume) the options simplify quickly.
Next, we’ll talk about choosing a monetization path without regret.
Next Step→ The Filter - How to Choose a Monetization path without Guessing