How to figure out WHO your Dream Customer is
WHY WHO?
Everything you do in your marketing and sales, will be focused specifically for your Dream Customer.
Trust me, you want dream customers, not nightmare customers.
Customers that you actually want to work with where they need and want what you offer and have the money to pay for it.
This is why you need to become obsessed with who your Dream Customers are and learn all you can about them.
You need to know their core desires and the core challenges they face so that you can better understand and communicate with them on their level.
Customers before products
Product are important but without a customer with underserved needs, the product or service design process is doomed to fail.
Understanding your customers on a deep level is core to this process and must not be skipped.
This is probably the hardest part of the process but the most important and foundational ones to complete.
A well researched and clearly defined Dream Customer avatar will allow you to create better offers and deliver products and services designed specifically for helping your customers overcome their core pains and achieve their core desires.
In this lesson you will learn
What motivates people to act
How to choose your core market and submarket and niche
How to research your dream customer to understand their core pain and desires
How to understand your target audience and why they need you
How to create your dream customer avatar.
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