7 Comments
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Craig Cherlet's avatar

That's awesome Debi. Glad it helped a bit.

Debi Kirk's avatar

These tips are so helpful, Craig. Thank you. As a newbie I’ve tripped over a few already.

The Notes one especially got me. I was a bit nervous getting started, but they’re such an easy way to connect now and it's great striking up conversations with like-minded people.

Felisa Ordep - Author's avatar

Good tips. Definitely actionable. Thanks!

Wilbert Kramer's avatar

Great list, although I was expecting an invitation to reply as well on this article 😅 just kidding.

What would be a decent email open rate for starters? I have 100 subscribers as of right now.

Craig Cherlet's avatar

Lol. I have a few different newsletters and they all get between 25% to 40% open rates. Substack is surprisingly good in this metric.

Wilbert Kramer's avatar

Good to hear. I’m between 30-35% at the moment. I think the subject line / title matters most. Do you use a different subject line, and then change the title quickly? I have seen writers do this. Seems clever.

Craig Cherlet's avatar

Nope. Just create good titles.